Best Free Marketing Automation Tools

Looking to get started with marketing automation without breaking the bank? Here are the best free tools available in 2025.

1. Mailchimp (Free Plan)

Includes basic email campaigns, automations, and templates. Great for beginners and startups.

2. Brevo

Offers email, SMS, and basic CRM features—all free up to a contact limit.

3. HubSpot (Free CRM)

Includes contact management, email marketing, forms, and basic workflows. Easy to upgrade as you grow.

4. Moosend (Trial)

Free trial with powerful features like segmentation and automation flows.

5. Zoho Campaigns (Free Tier)

Good for basic campaign management with a friendly UI.

Final Thoughts

Free tools are a great starting point. As your needs grow, these platforms make it easy to scale into paid plans.