Marketing Automation Tool Comparison Matrix
Need help choosing the right automation platform? Use this comparison matrix to evaluate the most popular tools based on features, ease of use, and pricing.
Tool | Email Automation | CRM | Free Plan | Best For |
---|---|---|---|---|
HubSpot | ✅ | ✅ | ✅ | All-in-one scaling |
ActiveCampaign | ✅ | ✅ | ❌ | Deep automation |
Klaviyo | ✅ | ❌ | ✅ | E-commerce |
Customer.io | ✅ | ❌ | ❌ | Developers |
Brevo | ✅ | ✅ | ✅ | Small teams |
Evaluate based on what matters most: budget, features, or scale potential.