Auto-Enrich Leads from Forms with Clearbit | n8n Marketing Automation

Capturing a lead's email is just the beginning. What if you could instantly learn more about that person — like where they work, what their role is, or how big their company is — the moment they submit your form? With n8n and Clearbit, you can automate this process and supercharge your marketing funnel with richer data.

🤔 Why Does Lead Enrichment Matter?

Most marketers rely on basic data from forms: name, email, maybe company. But this leaves your sales team guessing. Lead enrichment fills in the blanks automatically, helping you:

• Segment leads by company size or job title
• Route high-value leads directly to sales
• Personalize outreach with more context
• Reduce form friction (ask less, know more)

🛠️ What You’ll Need

• n8n – your automation brain (self-hosted or cloud)
• Clearbit API key – to fetch enrichment data
• Form submission source – Google Forms, Typeform, or similar
• Google Sheets or CRM – to store enriched data

📊 What Data Can You Get from Clearbit?

Clearbit can provide the following (and more):

• Full name
• Job title
• Company name, size, industry
• Location
• LinkedIn, Twitter, and other social profiles

🔄 The Workflow: How It Works

1. User submits a form (Google Form or Typeform)
2. Email is extracted and passed to Clearbit
3. Clearbit returns enrichment data
4. The enriched info is stored in Google Sheets or CRM

📥 Copy This Workflow JSON into n8n

{
  "nodes": [
    {
      "parameters": {
        "sheetId": "your_google_sheet_id",
        "range": "Leads!A:C"
      },
      "name": "Google Sheets Trigger",
      "type": "n8n-nodes-base.googleSheetsTrigger"
    },
    {
      "parameters": {
        "functionCode": "return [{json: {email: $json["Email"]}}];"
      },
      "name": "Extract Email",
      "type": "n8n-nodes-base.function"
    },
    {
      "parameters": {
        "authentication": "apiKey",
        "domain": "",
        "email": "={{$json["email"]}}"
      },
      "name": "Clearbit Enrichment",
      "type": "n8n-nodes-base.clearbit"
    },
    {
      "parameters": {
        "sheetId": "your_google_sheet_id",
        "range": "EnrichedLeads!A:F",
        "options": {}
      },
      "name": "Add to Sheet",
      "type": "n8n-nodes-base.googleSheets"
    }
  ]
}

💡 Pro Tips

• Filter out free email domains (like gmail.com) before enrichment
• Use n8n's IF node to only enrich leads from specific countries or industries
• Track enrichment success/failure with a status column in your sheet

🚀 Final Thoughts

This simple automation not only gives your sales and marketing teams better insights — it helps you treat leads differently based on who they are. Personalization starts with data. And automation makes it effortless.