Behavioral Drip Email Sequences | n8n Marketing Automation

Behavior-based email drip campaigns are the secret to increasing conversions without overwhelming your audience. With n8n, you can build a sequence that adjusts itself based on user activity — whether they open an email, click a link, or do nothing at all.

🔥 Why Use Behavioral Drips?

• Send the right message at the right time
• Guide leads toward conversion without manual effort
• Increase engagement with personalized flows

⚙️ Tools You Need

• n8n for logic handling
• SendGrid, MailerLite, or SMTP for sending emails
• Tracking tool or webhook for click/open tracking

📊 Workflow Logic

1. Trigger based on form submission or user action
2. Send Email 1 → Wait → Check for click
3. If clicked: send targeted Email 2A
4. If not clicked: send reminder Email 2B

💾 Workflow JSON

{
  "nodes": [
    {
      "name": "Trigger",
      "type": "n8n-nodes-base.webhook",
      "parameters": {
        "path": "start-drip",
        "httpMethod": "POST"
      }
    },
    {
      "name": "Send Email 1",
      "type": "n8n-nodes-base.emailSend",
      "parameters": {
        "toEmail": "={{$json["email"]}}",
        "subject": "Let’s get started!",
        "text": "Here’s what you need to know..."
      }
    },
    {
      "name": "Wait 3 Days",
      "type": "n8n-nodes-base.wait",
      "parameters": {
        "amount": 3,
        "unit": "days"
      }
    },
    {
      "name": "Check Clicked",
      "type": "n8n-nodes-base.if",
      "parameters": {
        "conditions": {
          "boolean": [
            {
              "value1": "={{$json["clicked"]}}",
              "value2": true
            }
          ]
        }
      }
    },
    {
      "name": "Send Follow-up A",
      "type": "n8n-nodes-base.emailSend",
      "parameters": {
        "subject": "Thanks for checking it out!",
        "toEmail": "={{$json["email"]}}",
        "text": "Here’s your next step..."
      }
    },
    {
      "name": "Send Follow-up B",
      "type": "n8n-nodes-base.emailSend",
      "parameters": {
        "subject": "Still interested?",
        "toEmail": "={{$json["email"]}}",
        "text": "Don’t miss out on what’s coming next."
      }
    }
  ]
}

✅ Tips

• Keep emails short and actionable
• Use custom fields for deeper personalization
• Track conversion triggers (e.g., booking calls)

This workflow helps you nurture leads based on how they behave — making your outreach smarter and more effective.